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I am starting to write this post not even sure if I am going to post it. I don’t know if I can do this. It just feels so wrong to have to ever sit down and write this out….
I [...]

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No, it’s not a new electric car to scribble on. It’s not a movie screening at our office. It’s not a park in a parking spot on J Street.
This time, it’s something somebody else is doing.
It’s one of Sacramento’s best-kept secrets in the urban core right now. And we think it’s cool [...]

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We’ve been hinting for awhile about some new projects we’ve been working on. Today, we finally get to talk about it!
From Shoes to Burkina Faso
Awhile ago, we posted about Tom’s shoes…blog-wise, it was just a quick nod but we were pretty floored by the simplicity of the idea he had: buy a shoe, give a [...]

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Notice anything different?
Today, we’re jumping into new territory. For a while now, we’ve known that we’d outgrown the older format of our website, especially the blog (which we’ve now placed front and center on our home page). We needed something more dynamic and fluid. Something with more space to grow and stretch and share and [...]

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Meet Rachel. We really like her for too many reasons to go into here. But so much so, that she’s going to be appearing frequently on this blog over the next month (or so), as a guest blogger (she’s got her own blog, journeymama.com).
Rachel’s been journeying with us (literally) for a [...]

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A few months ago, we brought on Cindy Kruschel to be our first “Customer Guide.”
We really like the idea of a customer guide rather than a sales person. First, because none of us like to be “sold” anything. Second, because it puts the “customer” as the focus and not the closing of the [...]

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Green used to be for the hippies: going off the grid and living small was largely seen as a political statement, a protest.
Then it seemed that Green disappeared, perhaps supplanted by widespread hope that the technology boom of the 80’s and 90’s would resolve the issues. Collectively, we simply geeked out for [...]

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Today is our last “official” work-day for 2007. We’re all taking next week to be with our families and loved ones over the holidays, so we won’t be posting again until after break (unless we just can’t help ourselves!).
But we’ve got some cool stuff to share with you in the first month [...]

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So, I’m usually pretty suspect of celebrities aligning themselves with social causes, but there are always a few that seem to be genuinely acting out of their passions. This only becomes clear when their actions match their words, as is the case with Bono’s work in and for Africa and now I’m beginning to [...]

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I have always been skeptical about advertising and its affect on our thinking. But this I must say is a new low.
As if the fact that this building being covered in a billboard is not bad enough they have to go and add radio-waves that get translated into sounds when they hit your [...]

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