Sitting on the top right of this page for the last year or so, our little mini bio has been a sort of first glance sign to new visitors that this is something different. Its a way for us to tell people that yeah we sell houses and develop property but not like anything you have seen before. We are here because we believe in a better way to do things and that basically what got us to where we are today as a society will not get us to where we need to go tomorrow. We see our projects as a sort of test model for the way things are going to be in the future. Green, small, well designed, smart… Its the anti-suburb, a new vision for life.
So with that in mind we always want to look at everything we do in a new way, things like advertising just don’t feel like a fit for a company such as ours. This blog has been our answer to that feeling, it’s relevant, and more importantly honest and transparent. Recently we have been having another thought that I wanted to throw your way to see what you think. And you have to promise to be honest with your reply. Got it? Promise? Ok.
We are in the early stages of planning an event at the Good project in March. We are thinking its going to be called “What Makes Good.” It’s going to be an inside look at all the components that went into the Good project, with several tours on different topics given by our consultants. People will be able to hear about our marketing program from the folks at EMRL and all about the LEED ND certification and what all we had to do to be certified, also our friends from GreenBuilt will be there talking about what a green construction site looks like and how it works.
Anyway, we have been thinking of ways to let people know about the event and were wondering if you all might want to help out. This is just a thought at this point but I wanted to throw it out there right away and see what you all think. So that is my question. Want to help spread the word? We would provide downloadable flyers and links for your blog maybe even emails to send out. It’s sort of a guerilla marketing campaign at the most grass roots level. Thoughts…..?
Levi Benkert
4 responses so far ↓
1 micah // Feb 7, 2009 at 8:20 pm
Wow! A whole day without a comment. Well I want to add a little more explanation to what Levi said. What we want to do is post a PDF on the blog that talks about our open house and we want you guys to print them out and tape them on your windows, staple them to the telephone poles outside, tack them up on the bulletin board at the water cooler, you know treat it like your lost cat, but without the lost cat part.
Any takers?
2 dustin // Feb 8, 2009 at 12:06 am
yes!
3 Liz // Feb 9, 2009 at 9:13 am
I would definitely be down to help…. it would be cool to somehow track the spread of “Good” as the word gets out, too (I’m thinking virtual map-on-the-wall). I’d also be willing to throw it in my email signature for awhile – Yahoo-style
4 springRE // Feb 10, 2009 at 12:58 pm
So I’m wandering around the web – kind of web 1.0 (because my sis tells me there is 2.0, but I don’t get it yet) looking for work, or opportunity or maybe even optimism. And I find this website and I am intrigued and encouraged by the optimism, the honesty, and the work.
So my comment is about “real estate development 2.0″ – the comment by someone named Levi I think – and its a great description. I’m a real estate developer, and nobody knows what I do – my friends, my parents, even the consultants that do so much to make projects happen. I love the comment about the S being a dollar sign….
So, in my world, a real estate developer is a creative, maker, doer, dreamer, and promoter of new, improved, land, living, using, walking past stuff. Its about passion and trying and then doing it all again.
THEN he gets sued by a neighbor who tries to extort money by stopping a project, then he gets sued by a contractor who refuses to live up to an honest contract…then the banks fold up and walk away…
And the real estate developer wonders where the optimism and the satisfaction went? Well, I found a little here, a little optimism and honesty and not much ego, and I am encouraged again.
Thanks guys!
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