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You see a lot of semis on I-5, but one caught my eye last week as I headed out of town on vacation. On the back and side it said “OK Produce.” That’s it. Why would anyone name their company OK Produce? Do you want to take a bite of someone’s peach if they say it is just OK? I want a delicious peach - I expect it and expect to pay extra for it.
I had the same kind of feeling when I read a recent article that showed a couple new affordable housing projects in Sacramento. I guess I would call it OK Housing and it makes me sad we have it here. When people come home there should be a good feeling there that results from a well designed
place. Even affordable housing should have that - or don’t build it! Just like there shouldn’t be any OK peaches.
When people come home I think there should be some special touches there to greet them. Not Geography of Nowhere stuff, but distinctive lines and natural materials.
Steve
1 response so far ↓
1 dustin // Aug 18, 2008 at 9:45 am
I had a conversation yesterday with an architect who’s known for his urban in-fill experience and knack for adaptive reuse. It ties in to this discussion quite well.
I asked him the question, “Why were his projects so successful and the only ones that get any real recognition?” (no disrespect to the work of LJ Urban and others)
His response was that the majority of architects and developers today don’t really care. They don’t care what their buildings looks like or what it may represent.
It seems that little attention is paid to the impact it will make, positive or negative, on a community.
I’d have to agree with his views. I see only a handful of new developments out there today that seem to care what impact they’ll have.
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