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If you are someone who works somewhere that you don’t believe in there are less and less excuses left for you to be where you are.  I have always been someone who believes that you vote with your dollar but I also believe that you vote with your efforts and if you are somewhere that you can’t go home and tell your kids you are helping make the world a better place that its time you moved on.

Take the people who put this ad together.

I mean really “Pleasure”?? Is there any truth to that? Do you really believe that the people who are smoking the addictive cigarettes you sold them have better lives because of what you made for them? Or are they going to end up dying of lung cancer…?

I do not want you to think I am talking down on everyone who makes a living off of anything they don’t agree with. Not very long ago LJ Urban used to be another company. We were Asante Homes, a suburban land developer. We never built the homes that we now realize are so wrong for the world, but did a whole lot of contributing to making them happen. It took a lot of will power and at times it seemed like everything was upside down as we transitioned to a company that only built what we believe in. But we did it and it was worth every bit of effort we put into doing things right.

What stories do you have of remaking yourself? What were you? And what did you have to give up? Was it worth it?

I think we all could use to hear some more stories of other people who are doing what is right.

Levi