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An unfortunately low number of urban projects get the fact that they are in an urban location, its like they think they are building the same crap just a little closer to other crap… I am still unclear on exactly why this us but think it has something to do with a disorder called “Suburban Myopia” Defined as a person living in suburbia who truly believes that rows and rows of the same house make utopian existance a reality.

The rare ocassion when someone actually understands that what they are building can either add to or subtract from the surrounding community is truly a moment so celebrate.   RetroLodge in my opinion presents us with just that an opportunity to celebrate. Mike Heller seems to understand his role in the city and has decided to step up to the plate and give us something truly special.

The project pushes the boundaries of what we have known in Sacramento. It blurs the lines between commercial and residential and brings us a space with a sense of place, all while preserving and celebrating an old structure.

The Retrolodge is a remake of an old Travelodge building into live work lofts and commercial spaces.  The suites will be small and affordable effectively working as an incubator for new business concepts.

I for one and very excited that Sacramento has the opportunity to have such a innovative  space in our city.