I am not even going to try and pretend that I am as good a writer as Seth Godin is, but before I send you over to an awesome post he wrote recently I want to put in my two cents.

The topic is measuring sustainability.

Its something we have written about a lot over the years and I think now more than ever its becoming important that we develop accurate ways to measure our choices. Without monetary increments of some sort we are left in the dark, we are left to guess if an effort is truly sustainable or just more green washing of a bad thing. I believe we will start to see accurate reliable systems to measure nearly every aspect of what we buy. Because without them all we can quantify is price and that is simply not enough. So without any further introduction…. You can read Seth’s post here.