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Green used to be for the hippies: going off the grid and living small was largely seen as a political statement, a protest.

Then it seemed that Green disappeared, perhaps supplanted by widespread hope that the technology boom of the 80’s and 90’s would resolve the issues. Collectively, we simply geeked out for a good spell.

Then, the tech-glitter began to settle in the new Millennium. People began to see that not all technology actually improved our quality of life; some was just downright oppressive and a lot of Tech had some rather distasteful environmental implications. Green emerged again–this time, with a more affirming and empowering message: you can live conscientiously and also enjoy a better quality of life. A subset of Green– GreenTech–became buzz-worthy and was proclaimed the dawn of a new industrial revolution. Green was chic. Green was cool. Green was hot. Green was cutting edge.

And while this message resonated with a lot more people, the solutions were rarely designed for widespread adoption and some of the purported GreenTech solutions were ecologically questionable.

And that’s really where we’re at today.

But, already this is beginning to shift, as the video above demonstrates. It’s people like the brilliant designers behind the Solio, people trying to make Green accessible for everyone, everywhere who will be the real leaders of the Green Industrial Revolution.

We’ve still got ground to cover to demonstrate that Green represents a higher quality of life and there’s still work to be done to encourage lifestyles that value living conscientiously, but we can’t forget that the Big Daddy hurdle is accessibility for everyone, everywhere. That’s when the big shifts will start to happen. Everything up until then is momentum-building…

Jason