I love this kind of creativity: so simple, its just brilliant but its also intelligently made and funny and human and and and…

Simple Isn’t Always Easy
I find that ideas like these usually either come in a moment’s insight or with very hard work. And even if you’ve got the right idea, its hard to keep it simple while going through the production process (at least we’re finding that to be the case in our projects). Doing it right can be very hard to nail: in this case, taking what most people would consider a mundane topic (the wind) and doing a simple but unexpected twist (personalizing it) that becomes a poignant message (I won’t spoil that…).

Of course, it helps that the guy has a French accent and a memorable face.

Now Jump to the City
We need fresh thought coming into cities and sustainability, and I want the kind of creativity that went into “The Wind” to epitomize this eco-urban revolution. Cities should be simple, they should be intelligent, they should be human and they should be fun: if they aren’t, we’re not tapping the right kind of creativity.

Jason