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Check this out. The site is in French with a few other languages, but here is the idea:

Holland’s penchant for public pedaling is nothing new, but French firm JCDeaux’s new public bike-sharing system looks to rival even the Dutch model. Already a hit in Spain, Austria, and Belgium, Cyclocity members need only pay their minimal annual dues to gain access to bikes all over the city. Simply pick up a set of wheels at a flashy red kiosk, ride around town, and deposit the bike at any other kiosk. Lyon’s 3,000 bikes already boast 20,000 trips per day, and Paris has signed up for over 20,000 velos of its own to go into operation this summer. San Francisco, Portland, and Chicago are all considering a Cyclocity system. Though Cyclocity doesn’t currently offer a proper Tour de France, un Tour de Paris et Lyon n’est pas mal.

Here’s an article on Cyclocity in the Washington Post.

Here’s the website for the company that designed Cyclocity, JCDecaux.

Here’s 2006 blog post about the launch, success and growth of this project.

Brilliant!

Molly