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Think of This as Real Estate Development 2.0. LJUrban is a team of eco-urbanists aspiring to dream big, live small and do good. We're real people who make a living building places for real people to live. And we are passionate about empowering others to do something to make a difference. So, chime in.  We're listening.

Be Cool

February 27th, 2007 · No Comments

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Very cool.

I found this site today and wanted to share it with you all.

It seems that finally people are catching on that to inspire change you need to start a revolution. I am reading a book by Alan Deutchman called Change or Die and he talks about how 90% of heart patients stop taking the prescribed Medication after one year. The primary contributor is that taking the pill every day reminds them of the gravity of their situation. The point he gets at is that the better way to change is to make it a habit and come at it from the positive angle. Because no one responds well in the long run to the negative.

Yeah, we have to do something about it, but we are not going to get anywhere if we are just trying to scare everyone into doing it.

There’s a powerful application to eco-urban community and development here. We talked a lot in the early days about sprawl and how its systematically destroying a culture here in America. We decided the better angle was to make cities better. That way you wont want to contribute to sprawl. You will be missing out on all the cool stuff going on in the core.

Levi

Tags: author: levi · books · resources · suburban sprawl

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